Samriddhi - Kirana for Women attempts to break the barriers of economic exclusion for women in India. The project aims to socially and economically empower women by building their capacities to successfully own and manage operations of small retail (kirana) businesses; access financial and digital payment services; and strengthen their agency in household and business decisions. The project spans across two cities in the state of Uttar Pradesh namely Lucknow & Kanpur.

Samriddhi - Kirana for Women is primarily a capacity-building project, in which women entrepreneurs are trained to build financial and digital literacy skills on topics such as banking, digital payments, savings, credit and insurance; improving basic business management skills including inventory management, accounting, budget management and customer loyalty; and addressing cultural and gender norms as well as other barriers to women becoming successful kirana entrepreneurs. The program provides customized training on business and financial management, leadership development, digital payments, and access to financial services through digital tools, applications, video content, in-person training, and peer networking opportunities to reinforce learnings grounded in real-life experiences.

Dive into the Kirana for Women Storybook.