WomenConnect Challenge - Mediae Fact Sheet

Date published: April 28, 2023

Mediae positively affected social norms, women’s empowerment, and development practices in Kenya, Uganda, and Tanzania with its novel programming and engaging television shows. Through television programs in Luganda and English, iShamba peer groups, and an easily-accessible interactive voice response system, women engaged in membership and mentorship opportunities designed to increase their crop yields, financial standing, and overall level of influence in the home and community. The Mediae project tapped into four of the proven strategies—changing social norms, building women’s confidence, increasing community support, and expanding economic opportunities—as the basis for its work.

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