Many MSME entrepreneurs come from rural communities with little formal education, resulting in a nascent understanding of the cyber world. Consequently, they often fall victim to cyber threats, leading to significant business losses. To address this issue, under USAID's South Asian Regional Digital Initiative (SARDI), the Cybersecurity Awareness Campaign for MSMEs aims to enhance the cybersecurity practices of Bangladeshi MSME owners and improve their personal and business-related digital hygiene.

As part of SARDI, the “Bebshay Digital Shurokkha” campaign was run in Bangladesh from October 2022 to June 2023. Broadly, this campaign aimed to achieve three goals:

  1. To raise awareness among business owners regarding cybersecurity concepts and common threats.
  2. To improve entrepreneurs’ knowledge regarding cybersecurity best practices to keep their businesses safe.
  3. To enhance the capacity of entrepreneurs to respond to cyber threats they face.