United Purpose Fact Sheet

Date published: Jan. 2, 2023

Senegal is widely embracing microfinance and digitalization as a means to drive national economic growth. Despite these efforts, only 38 percent of Senegalese women have mobile money accounts and only 24 percent have an account at a formal financial institution. Low literacy rates among rural women further hamper digital literacy skills and women’s ability to complete credit applications or take advantage of many digital agriculture services that could lead to greater economic and financial gains. USAID’s WomenConnect Challenge (WCC) awarded a grant to United Purpose to promote women’s agricultural entrepreneurship through interactive technology and community radio programs in 35 local languages designed to help women overcome barriers to accessing credit and other services. This program, known as Tekki Jiggen, was launched in 2020.

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